Telit, a global enabler of the Internet of Things (IoT), on April 20 announced that Shawn Reynolds has joined the company as Chief Marketing Officer. Mr. Reynolds comes to Telit from SAP, the world’s leader in application and analytics software and leading enterprise Cloud company, where he was global vice-president and head of IoT marketing.
As a core member of the Telit executive team, Mr. Reynolds will be responsible for directing global marketing strategy, managing brand awareness and reputation and developing global programs that drive the success of the company’s products and services in the fast-growing IoT market.
Prior to joining Telit, Reynolds led SAP IoT marketing and was instrumental in the development of the SAP IoT go-to-market strategy and the creation of the SAP Leonardo brand. He held multiple leadership positions over the last ten years responsible for marketing new and emerging technologies. He also led cloud and services marketing teams, playing an important role in defining new messaging and positioning for SAP solutions
“Shawn’s extensive marketing leadership, IoT industry insights and executive-level experience at SAP make him uniquely qualified to help guide Telit to become the global leader in enabling end-to-end IoT solutions” said Telit CEO, Oozi Cats. “We are privileged that Shawn is coming to us from SAP with whom Telit has been collaborating for a number of years on driving IoT-centered business transformation”