After clawing up an impressive market share in passenger vehicles segment, Tata Motors plans to put in place a strategy to focus on emerging business opportunities for electric vehicles, shared mobility, fleet, rural markets besides mainstream personal vehicles.
The new structure being put in place will help the company ready specific product plans for each of these segments in the coming 2-3 years. Speaking on the side lines of the new Tiago NRG Mayank Pareek, President for passenger vehicle division, said the focus will spread beyond personal buyers to address emerging growth opportunities .
“We call it distributed focus. There are various sub-segments in the marketplace with the current range and the range of products we are coming up with, we will cater to different buyers, satisfying specific needs,” Pareek said. Tata Motors has formed an EV verticle under Shailesh Chandra, who earlier handled corporate strategy. Pareek said the rural, fleet and shared mobility divisions will have domain experts as executives.
The company is strategically positioning the Zest and the Bolt for the fleet or shared mobility segments and has plans to launch the EV version of Tiago and Tigor for personal buyers. It will also cater to bulk-buying companies with its EVs under the ‘One Tata umbrella’ being created. Tata’s mainstream models, Tiago, Tigor and Nexon, will get a performance variant under JTP sub-brand. The company has plans to penetrate deeper into rural areas with a target of touching 1,500 touch points in the coming years.