Fujitsu and EXest use AI to assist Tourists visiting Japan

Fujitsu Limited, Fujitsu Laboratories Ltd., and EXest Inc. will conduct a field trial using artificial intelligence to discover unanticipated needs of travelers visiting Japan, propose tours or other activity plans, and verify the effectiveness of the new service’s application. The trial will commence from January 30 to March 31, 2019. This field trial will match foreign travelers with activity plans devised by licensed guides.

(1) On EXest’s “WOW U” platform by utilizing Fujitsu Laboratories-developed AI technology to take into account individual attributes and preferences, then recommending appropriate options.

(2). Input data, such as age and travel goals, will be used to propose a variety of plans suitable for individual foreign travelers and to lead them to various tourist sites throughout Japan. Users’ level of satisfaction will also be verified. EXest will provide feedback on the test results while collaborating with Fujitsu and Fujitsu Laboratories to improve the precision of the AI technology. The companies will aim to offer recommendation services that provide optimal activity plans.

Foreign travelers to Japan now exceed 30 million annually, driving diversifying needs for sightseeing and cuisine, and leading to demands for enhanced planning. The Japanese government has announced its goal of achieving 40 million visitors annually by 2020, and improvements in infrastructure, staffing, content, and services to welcome these visitors are now top priority. Foreign travelers are currently concentrated in urban areas, including Tokyo, Osaka, and Kyoto. To encourage travelers to a broader range of destinations throughout Japan, it is necessary to promote the appeal of regional histories and culture while raising the awareness of travelers.

(3) In 2017, both companies have looked to AI for ways to find solutions to such issues. Fujitsu, Fujitsu Laboratories, and EXest will now conduct a field trial utilizing AI to propose activity plans that match the needs of service users without the burden of site operation, and will verify the effect of introducing AI and its performance.

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