Electrolube Witnesses Growing Market Demands from Automotive Electronics Sector

    Electrolube, global manufacturer of electro-chemicals recently experienced the new trends in adhesive demand in the market. The electro-chemicals manufacturer, who set up an extensive new manufacturing facility in Bangalore last year has reported new changes in market demand, based on the high frequency of enquiries from visitors in the recently concluded event in Bangalore.

    Electrolube’s prior experience has largely seen a major drive in visitor enquiries for LED and associated protection solutions. This was still very much the case at the event last week, however, the current enquiries demonstrated a strong marked shift in interest for automotive electronics protection solutions. The Indian auto industry is growing rapidly with several major car manufacturers investing heavily in various segments of the industry. This has also attracted Foreign Direct Investment (FDI) worth US$ 15.79 billion between 2000 and 2016, according to data released by Department of Industrial Policy and Promotion (DIPP).

    The Government of India is introducing some key initiatives to drive further growth and investment in the automotive industry. These initiatives include the introduction of a new Green Urban Transport Scheme aimed at boosting the growth of urban transport with a low carbon footprint to reduce pollution; plans to promote eco-friendly cars in the country and the formulation of a scheme for faster adoption and manufacturing of electric and hybrid vehicles in India, under the National Electric Mobility Mission 2020, to encourage the progressive induction of reliable, affordable and efficient electric and hybrid vehicles in the country. One of the Government of India’s aims is to make automotive manufacturing the main driver of the ‘Make in India’ initiative, as it expects the passenger vehicles market to triple to 9.4 million units by 2026, as highlighted in the Auto Mission Plan (AMP) 2016-26.

    Ron Jakeman, Managing Director of Electrolube, said, “Following the recent surge in inquiries for automotive electronics protection solutions, we are in a strong position to respond swiftly to the changing needs of the market. In line with the country’s Make in India initiative, our local manufacturing and supply operation is a massive bonus for electronics manufacturers in India; our local experts are available to offer advice and technical support and of course we completely avoid lengthy import and shipping delays. Electrolube is a global company manufacturing on 3 continents, giving genuine security of supply chain, and our experienced technical support team are easily accessible to give advice on tricky applications. “

    “Our experience in providing solutions for major European car manufacturers together with our product portfolio, containing specialist chemicals for electronics protection that have been specifically designed for the automotive industry, enable us to offer sound advice on the best protection for delicate electronics in the harshest of environments. Our innovative R&D department consistently develop and evolve new, greener solutions for the automotive industry in state-of-the-art laboratories, where our products are tested so rigorously that the industry can be assured that Electrolube’s coating, resin and thermal products perform first time, every time.”

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