An Opportunity Thriving in Crisis

By Devendra Kumar, Editor in Chief, ELE Times

A finest blend of fortune and creative sublimation all through 2020 enjoys a mix bag of opportunity and despair. Despair – that Covid-19 struck at the very beginning of the year and Opportunity – that opened the gates of change for the entire business ecosystem in India. This is a turning point in history of India and together we can complement and be part of the changing fortune.

Covid-19 has given us the time to stop, pause and think. This is the perfect time for reflections – to recognize the situation and find perspective which gives us an outlook and see what best we can make out of it. The positive out of it is to be the part of mainstream thought that is running India.

India has just started to shake off the inertia of slow growth that had hobbled it for decades. The most significant changes that have been witnessed recently are: emerging as one of the largest economies, emergence of the modern Indian multinational and leaping into a digital future.

A lot is happening on the economic and social front in India. Today we are talking about development, sustainability, scalability and the world’s perception towards India. We talk about hope, optimism and initiatives. In fact we are discussing solutions for India.

As announced by Prime Minister Modi – India’s self-reliance would be based on five pillars – Economy, Infrastructure, System, Demography and Demand. He emphasized that self-reliance is essential for India’s global competitiveness. He also said that reforms over the past six years have to be taken forward to build a self-reliant India.

Due to Covid-19, last few months have been a time of unprecedented pain – witnessing significant changes in business, personal and social aspects of life. The situation arising out of the coronavirus has progressively improved though some of the challenges will persist in the short term. In long term growth drivers for the business will remain robust.

At the cups of economic morbidity and dynamism India sought to have recognized its unique positioning in the world order. India, in the last few years climbed up the ladder and sought itself the coveted place in the world. This age will be remembered in the history for yet another renaissance.

When it comes to growth of the company, it’s tempting to announce that ELE Times ventures into the global markets of the US, Europe and Asia and operates at the local level. The expansion can be attributed to attach increasing importance to online media, thanks to social distancing due to Covid-19, internet accessibility, our philosophy of providing a cost effective media to all and reservoir of industry data for easy market penetration. Though ELE Times has been working with these markets for the last many years, in doing so, ELE Times has learnt how to expand and enhance its core capabilities beyond its home market.

We know that we can never express the sense of gratitude to the fullest extent in words, still, it is a humble attempt to express our feelings of gratitude towards our partners, mentors and our clients across the globe who have been with us through thick and thin and paved a successful path of 10 eventful years.

By Devendra Kumar, Editor in Chief, ELE Times

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