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    Top 10 Semiconductor Buyers Decreased Chip Spending by 7.6%

    Weakened Demand for PCs and Smartphones, Improved Chip Supply, and Memory Price Decline Impacted Chip Spending

    According to preliminary results by Gartner, Inc, the top 10 Global original equipment manufacturers (OEMs) have decreased their chip spending by 7.6% and accounted for 37.2% of the total market in 2022. Global inflation and recession pressures sharply weakened demand for PCs and smartphones in 2022 creating an impact on global OEMs production.

    Most of the customers are major PC and smartphone OEMs. “As a result, a sharp drop in consumer demand for PCs and smartphones prevented the top OEMs from increasing unit production and shipments,” said Masatsune Yamaji, Senior Director Analyst.

    He further added, “The zero-COVID policy in China also caused serious material shortages and short-term disruptions to the electronics supply chain. A lingering semiconductor shortage in the automotive, networking, and industrial electronics markets, raised chip average selling prices (ASPs) and accelerated semiconductor revenue increases in these markets. Consequently, these factors resulted in the top OEMs decreasing their share
    of overall semiconductor spending in 2022 from that in 2021.”

    All the top ten companies in 2021 were also listed in 2022, with Apple and Samsung Electronics retaining the top two spots. Only Samsung Electronics and Sony increased their chip spending in 2022.

    Top 10 Companies by Semiconductor Design TAM, Worldwide, 2022 (Millions of U.S. Dollars)
    2022 Rank 2021 Rank Company 2022 Spending 2022 Market Share (%) 2021 Spending 2021-2022 Growth (%)
    1 1 Apple 67,056 11.1 68,851 -2.6
    2 2 Samsung Electronics 46,065 7.7 45,091 2.2
    3 3 Lenovo 21,031 3.5 25,410 -17.2
    4 5 Dell Technologies 18,304 3.0 20,977 -12.7
    5 4 BBK Electronics 18,082 3.0 21,810 -17.1
    6 6 Xiaomi 14,602 2.4 16,465 -11.3
    7 7 Huawei 12,075 2.0 14,977 -19.4
    8 8 HP Inc. 11,291 1.9 13,927 -18.9
    9 10 Sony 7,975 1.3 6,847 16.5
    10 9 Hon Hai Precision 7,531 1.3 8,028 -6.2
        Others (outside top 10) 377,680 62.8 352,568 7.1
        Total Market 601,694 100.0 594,952 1.1

    TAM = total available market

    Source: Gartner (February 2022)

    Apple remained at the top of the semiconductor spending customer ranking for the fourth year in a row. The company decreased spending on computing microprocessing units (MPUs) by 11.7% due to the continuous shift to having its own in-house-designed application processors. However, Apple increased spending on non-memory chips by 2.8%. Samsung Electronics increased chip spending by 2.2% and retained the second position. The company gained more market share in the smartphone market due to its leadership in foldable phones, as well as benefiting from the zero-COVID policy in China, which affected its competitors, leading to an increase in spending on semiconductors in 2022.

    Sony showed the fastest growth in chip spending in 2022 due to sustained global consumer interest in PlayStation 5 video game consoles. However, production volume could not be raised to meet the level of demand, due to continued serious chip shortages and disruption of logistic networks throughout the year. Accounting for approximately 25% of semiconductor sales in 2022, memory was the worst-performing device category, experiencing a 10% revenue decrease due to plummeting prices in the second half of 2022 amid tepid demand. “The top 10 OEMs accounted for 49.2% of memory spend and consequently saw a significant decline in memory spending,” said Yamaji.

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