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    SEAT, Samsung Electronics and SAP SE form an alliance to develop Connected Car Tech


    Mobile World Congress, possibly the biggest mobile technology conference worldwide, is not just limited to the future of mobile and telecommunications sector. It is essentially about the future of connectivity and in that future, we also have the high tech connected cars in the auto industry.

    Towards the same goal, automobile manufacturer SEAT (part of Volkswagen group), electronics behemoth Samsung Electronics, and software corporation SAP SE, have joined hands to showcase the cutting-edge concepts, which are developed by pooling their innovation and industry-leading expertise, at the 11th edition of MWC.

    The three companies have created a technological alliance to develop future projects for the connected car.

    Last year SEAT and Samsung concluded an agreement on initial technology solutions that are currently featured in some SEAT models. This year the agreement is strengthened with the arrival of SAP, the world leader in enterprise applications, business networks and the Internet of Things (IoT).

    According to SEAT Executive Committee President Luca de Meo,

    “For SEAT, connectivity is a key factor. This technological alliance with SAMSUNG and SAP strengthen SEAT’s aim of becoming a reference in the field of connectivity, and above all, of allying with the best partners to implement new mobility ecosystems business.”

    The aim of this alliance is to keep users safe and connected while on the road. The R&D teams of SEAT, Samsung and SAP have joined forces to present several future connected car concepts at the 11th edition of MWC starting from Monday.

    To solve the problems of parking, the three companies have developed a concept accessed through a SEAT ConnectApp, that lets you reserve a parking spot and enables you to pay for the service without leaving your car.

    “By leveraging standard integration through SAP Vehicles Network (SVN) and SAP HANA Cloud Platform for the Internet of Things, SEAT has access to a global parking inventory of connected ‘on-street’ and ‘off-street’ parking, whereby user can secure payments via Samsung Pay and enjoy more seamless integration with numerous parking backend systems, said Bernd Leukert, member of the Executive Board of SAP SE, Products & Innovation.”

    Another joint initiative is called Digital Key Sharing which is essentially a “fingertip authorisation for anyone, anywhere to use your car”.

    In addition to the above, SEAT will be showcasing a vehicle that represents the future vision of the connected car which will feature joint demos from Samsung, SEAT and SAP.

    SEAT will also present a proof of concept of the new MY SEAT App, developed in collaboration with Accenture, that explores the opportunities for new services enabled by the Internet of Things (IoT) and the connected customer and vehicle.

    ELE Times Bureau
    ELE Times Bureau
    ELE Times provides a comprehensive global coverage of Electronics, Technology and the Market. In addition to providing in depth articles, ELE Times attracts the industry’s largest, qualified and highly engaged audiences, who appreciate our timely, relevant content and popular formats. ELE Times helps you build awareness, drive traffic, communicate your offerings to right audience, generate leads and sell your products better.

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