In September 2018, Frederik Siegmann joined PicoQuant as chief marketing officer to pursue a holistic approach including product management, marketing communication, and brand management. “We are very glad that we were able to hire an internationally experienced B2B marketing expert such as Frederik Siegmann,” says Rainer Erdmann, Managing Director of PicoQuant. “He will consequently advance our brand positioning and establish a customer-centric product management at PicoQuant so we even better understand and solve our customers’ future challenges.”
Frederik Siegmann (43) studied business administration and journalism at the Freie Universität Berlin (Germany) and the University of Limerick (Ireland). After graduating, he began his professional career in corporate communications at Philips Germany before moving on to service marketing at Philips Healthcare in Germany and Japan. Later, he took the leadership over business development in the ultrasound EMEA division at Philips Healthcare, where he was responsible for identifying and developing new market segments for ultrasound. Prior to joining PicoQuant, he was the Director of Product Management for biometry at Carl Zeiss Meditec AG and responsible for the global marketing and strategic development of the product portfolio.
PicoQuant’s success is based on extensive research and development activities. Today, the company develops and produces a broad range of optoelectronic components, including picosecond pulsed diode laser, single photon counting electronics as well as a series of turn-key, time-resolved fluorescence microscopy and spectroscopy system. The new holistic marketing approach allows PicoQuant to better understand and internalize the customer’s needs and challenges in order to achieve a relevant differentiation in the market and even greater customer loyalty.
For more information, visit: www.picoquant.com