New Website for AF International India Highlighting Hand Sanitiser

AF International, leading global manufacturer of specialist technology cleaning solutions and sister company to Electrolube, are delighted to announce the launch of their brand new website. The new platform is packed full of interesting content, useful updates and material available for download. The website incorporates the key product ranges – Core, Whiteboard, Specialist and Utility in addition to their revolutionary WHO formulation (tested to EN1500 standard) Hand Sanitiser. The product, initially available in a handy circular bottle with a pump top for easy application is now available with flip tops (and trigger sprays coming soon) for even easier application. Additionally a bulk 5l version is available for decanting into smaller bottles. Simply apply to clean hands after usual washing with soap and water and rub in the solution until it evaporates.

AF’s website has been designed to allow easy navigation and guide visitors around the site with ease across all product categories. Enhanced page content, marketing resources, new videos and key product benefits all combine to give users an interactive and informative visit. The cleaning focus has been simplified with the addition of a product selector facility. This clever tool encourages visitors to search the product selector facility for the item that they would like to clean and requires no previous knowledge of AF products or individual codes. The selector allows users to explore their options and make an informed decision on the most suitable product for their requirements with the minimum of clicks.

The popular marketing resource centre has been updated with brand new FREE content available for immediate download and includes link selling sheets to assist with upselling/link sales, infographics, ‘how to’ guides and much more.

Padmanabha Shakthivelu General Manager for Electrolube India, commented “The new website has many great new features for visitors and the navigation is so straightforward. The marketing and selling tools on offer are invaluable for our distributors and just a click away. I think that the interactive product selector will prove helpful as the ability to search via the product to be cleaned, guides the user to the correct product selection. “

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