The Region Showed a Fragmented Market
PC shipments in Europe, the Middle East and Africa (EMEA) totaled 19.5 million units in the first quarter of 2016, a 10 percent decline from the first quarter of 2015, according to preliminary results by Gartner, Inc.
In the first quarter of 2016, HP performed better in EMEA than it did worldwide. It increased its market share lead despite a shipment decline of 2.5 percent, while Lenovo lost market share. Asus, ranked third, was the only vendor in the top five EMEA ranking to increase its shipments, growing 3.9 percent in the first quarter of 2016.
Preliminary EMEA PC Vendor Unit Shipment Estimates for 1Q16 (Thousands of Units)
1Q16 Market Share (%)
1Q15 Market Share (%)
1Q16-1Q15 Growth (%)
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premium. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels.
Source: Gartner (April 2016)
Although mainstream professional PCs suffered low demand in the first quarter of 2016, there was continued growth in demand for thin and light notebooks with detachable keyboards — in both the business and consumer segments. The gaming notebook segment also witnessed growth in developed European markets. While these two segments grew in the first quarter of 2016, it was not enough to offset the steep decline in the professional PC segment.
These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe.