Electronics Design Houses in India: Designeers upsurge the Indian electronics design industry

Any dish is as tasty as its chef prepares and garnishes it. The same goes with electronics designing segment, a product is as good as its designer designs it. After a decades of sluggish demand, the Indian Electronics industry is now rolling on – largely due to increased digitisation of products, making electronics an inseparable part of almost all types of products, with an unquenchable local demand for electronics goods. In fact, India is looking forward to be an electronics design hub in the coming time.

Implementation of advanced technologies like Artificial Intelligence, augmented reality/virtual reality, Internet of Things has driven the global rise in the Electronics Design sector. But, it completely depends on the right design of the electronic systems, products and components.

The Indian electronics system design space has gathered a lot of steam in the last few years and is facing unprecedented changes worldwide. Innovation and agility are leading to a competitive advantage for organisations, irrespective of their sizes. So companies are taking greater advantage of new and emerging technologies.

Having said that, it really isn’t easy to be a designer. More accurately, it isn’t easy to be a designer that can add significant value and rise above the tag of being just a designer. In this piece, ELE Times has brought out the inputs from the companies like Infinitus, Reverent Electronics, Embedded Designs Services and Elecbits for their contribution to electronics design space.

The design engineers of today are innovative and are offering a wide range of services to validate the product’s concept in the electronics design industry. The services include hardware design, embedded system designs, software design, wireless communication, automation, and so on.

Major focus areas

Infinitus, an Indore based Electronics Design House, mainly offering embedded system designing, Internet of Things, PCB and Circuit design. Commenting on the major focus areas, Ved Purohit, CEO of Infinitus said, “Infinitus is an IoT consulting firm. Infinitus major play areas are embedded system designing and wireless communication. Embedded system design includes firmware, which most people call as device software and device hardware. Device hardware includes multiple things like schematic and PCB designing, component selection, testing and calibration.” He also told us that Infinitus offers a complete suite of wireless technologies which are used for new products development.

“We design and develop the prototypes, complete electronics product and also provide consultancy for bulk or low volume production, mechanical design, and commissioning of products. We also provide service in deploying thousands of IoT devices which are to be integrated to cloud. In short we provide everything that is related to hardware device,” he added.

Delhi based Reverent Electronics Design and Services is catering to design facility in Home automation space. “Reverent Electronics Design and Services bring home Electronics technology products to Indian consumers by providing ready-made Customized Remote Operated electronic solution for the companies engaged in Manufacturing and Marketing of Home Appliances by accurately matching to their Product Designs for easy adaptability,” said T.R. Sharma, Director, Reverent Electronics Design & Services.

“Reverent is engaged in designing and manufacturing of its range of Products into Home Automation such as Remote Operated Home Lighting Switches, Remote Operated Fan Regulators, Remote Operated EXIT Lights for Industrial Application,” added T.R. Sharma.

EDS India caters to every requirement in the electronics product development domain under one roof, starting right from Architecture Design to complete Hardware, Software & Mobile Apps. Talking on the major technology focus areas, Santanu Roy, Managing Director, EDS India said, “EDS India works in every domain of electronic design services, be it homespun power supplies or complex systems like Automated test benches, Smart home automation, Tracking Systems, Electric Vehicles etc. We, at EDS-India, provide services in areas of Complete Hardware Design (Hardware architecture planning, Schematic Designs, DFMEA, PCB Layout, EMI/EMC etc.), Embedded Software, Application software and web applications including Mobile Apps. We also provide assistance in product certifications from organizations like ARAI, UL, DIMTS, and RDSO etc. Our primary focus domains among many others are Analog and Digital Designs, Power Electronics, Embedded Controls, and Connectivity.”

Delhi based, Elecbits is an Electronics Design Studio. Commenting on the major work role, Co-founder and CEO of Elecbits, Saurav Kumar Singh said, “Elecbits intends to promote the culture of problem solving attitude with futuristic technical innovation. Elecbits helps customers in turning ideas into product.”

‘Designeers’ boosting up with new projects

As opposed to the earlier trends where Indian design companies worked on bits and parts of the overall design, they are now being asked to provide end-to-end product development, right from concept design to development and prototype testing. This augurs well for companies that can provide complete product design services from start to finish.

Commenting on the latest projects undertaken, Ved Purohit, CEO of Infinitus said, “As we are products and services based company, we have our own products running in market. We also provide services in embedded system designing to companies of individuals. We have a wide range of products that we are developing for our own brand.”

Talking about the latest innovations Ved Purohit said, “We will be launching few products on LoRaWAN this year and on NB-IoT platform next year. The product suite will include small battery powered devices which will provide alert on various happenings in home or office premises like, movement detection, LPG leakage, temperature and humidity parameters.”

“Reverent is now turning to the latest trend of Technology by introducing  new Remote Operated electronic product to RF based and other IoT based Electronic Solutions including Home Security Alarms with Emergency messaging by adding RF+GSM technology. Reverent is also developing Security Guards Patrolling Monitor with Alarm System and Light Flashing etc,” said T.R. Sharma, Director, Reverent Electronics Design and Services.

Speaking on the latest projects, Santanu Roy, Managing Director of EDS India said, “The world is moving towards Human to Machine and Machine to Machine connectivity. We work on various IoT solutions, thus leveraging our vast pool of experience in machine communication. In the past, we have seen the IoT apps surged with the idea of smart home technology, and are planning to soon integrate the ideas to our technology to make your living comfortable. In the near future our house will become more interactive.”

He also spoke about the company’s latest e-vehicles project, “Another promising project for 2019 is the electric automobile. Foreseeing the future, team EDS plans to work upon various components of e-vehicles in the upcoming year.”

“We are generally focusing on smart wearables, farming and automobile market. We are developing solutions based on IoT and electric thermostats to deliver a greener and smarter future,” said Saurav Kumar Singh, Co-founder and CEO of Elecbits.

More to be prepared by ‘Designeers’…

Coming on the upcoming advancements in the field of electronics designing. There are a few emerging technologies like the IoT, automation, LED lighting, AI, Next-generation wireless, silicon photonics, which are still in their nascent stage are likely to emerge as key areas of focus in the near future. In addition, developments in these technologies will be the biggest driver of growth of the electronics design market.

Commenting on the upcoming projects, Santanu Roy, Managing Director of EDS India said, “In recent times, several automakers, including BMW and Mercedes-Benz, have announced ambitious electric-vehicle projects, and plan to invest more than $700 million for the manufacturing of the same. Keeping in mind the future benefits of this project we are currently focusing on Electric Vehicles and are trying to build a complete kit for Electric vehicles like VCU, BMS, DC-DC, Battery Charges, Motor Controller and Instrument clusters”.

“EDS also has patented products like RGB Video wall where we cover the Passengers Information Systems for Indian Railways and AAI. With more than 40 Airports and 400+ Railway stations, approximately 50% of Indian Railways PIS solutions use EDS designs as a part or whole,” he added.

Embedded Designs with the IoT advent 

India’s strength in design systems mainly focuses on three main factors –

  • Strong capabilities in embedded system design.
  • Large number of electronics engineering graduates.
  • Increased demand due to a sizeable number of Indian SMEs and start-ups focusing on the IoT.

On speaking about the emergence of IoT in embedded designing, Infinitus’ Ved Purohit said, “The concept, Internet of things is undoubtedly one of the biggest enabler for electronics manufacturing and system designing. The bulk requirement of IoT devices has pushed the growth in many forms”.

“In past 4-6 years things have changed rapidly. Cheap modules have started coming in the market enabling research and product development at every level. Deep penetration of mobile phone and cellular network has established a base for deploying any consumer based IoT product. Many start-up and big companies are working on products and coming with revenue models around IoT,” he added.

“Any embedded systems has its connectivity either to some I/O, sensor or external world. The development in IoT has added connectivity to internet and opened up many new horizons in controlling and monitoring of machines from across the globe. Along with the development of IoT, comes along the ease of global connectivity, thus providing more challenge and scope of innovation in the field of embedded designs,” said Santanu Roy, Managing Director, EDS India.

Talking about the future possibilities, Santanu said “Evolvements in technologies like NB-IoT, BLE, LORA etc. opens up the door for embedded designers to amalgamate more innovation within their applications. With advancement in IoT, in coming years it may even be possible to have advance Human to Human communication using simpler devices while using wireless media”.

“The designing are more focussed on EPROM and ESP8266 rather than high efficiency board having better design but lesser features in terms of wireless connectivity. The focus is making the protocols and acknowledgement fasters, developing IoT platforms that can process the data and perform load balancing,” said Saurav Kumar Singh.

Harnessing Innovation in the Start-up Community with the Consumer aspect

“Consumer is the end user of any product. Before a product is launched in market for end users there are many process involved and small companies don’t have that much infrastructure or ecosystem to provide an end to end solution. But what they can provide is agile development at very reasonable price. If these companies are able to crack the infrastructural problem then they will be able to provide a good product at low prices which in turn is directly going to benefit consumer,” said Ved Purohit, CEO, Infinitus.

Commenting on the start-ups with consumer point of view, EDS’ Managing Director, Santanu Roy said, “With the initiative take by current government, many start-up companies have groomed pan India. Innovation along the backdrop of existing ideas is the main theme of start-ups.  The new innovative products may include linking your existing device to cloud, controlling your movable assets, keeping watch over your immovable assets from anywhere in the world and can thus provide peace of mind to the end consumer. Evolution in connectivity and developments in Artificial intelligence, the needs for today’s developing world, will greatly help human resources to devote more quality time into their work and at home”.

India aims to be the hub…

India has become a hub for electronics design with nearly 2000 chips being designed per year and around 500,000 engineers working in various aspects of electronic design, starting from chip design and verification to different stages of product design. Though still lagging behind chief competitors in the far-east (that is, China and Taiwan), India has significant potential as it seeks to continually raise the bar and increase the breadth and depth of its offerings.

“Some political and economical aspects also add to this situation. So it’s a very complex phenomena to happen but yes I am quite optimistic about the designing scenario in India as more and more new people are taking entrepreneurial step and big companies are incentivizing their employees to learn new skill set other than software and web development, said Ved Purohit.

Commenting on India’s growth in the Electronics Design Industry, T.R. Sharma said, “Indian Design Houses could do wonders as we have big brain bank available with us. But, we also need Governement’s support for growth.”

Commenting on the India’s position in the Electronics Design field, Santanu Roy, Managing Director of EDS India said, “In India we have good pool of resource talent in the field of software design but lack in stable hardware designs. We majorly concentrate on providing robust hardware solutions to withstand the varied condition in our vast motherland. We need some strong governmental policies to take India to the lead in the world of electronics design”.

“In recent years there has been some remarkable development and if the graph slopes up at the same rate, soon we shall see India as a global leader in technology. The products designed by our scholars are unique and present lots of new opportunities, unlike the products copied form western countries. We also need to revamp our education system and focus more on practical things to inculcate basic industry understanding in the young engineer brains of the country,” he added.

“In 2016-2017, the domestic production exceeded imports for the first time in India. Many companies from Africa and Middle East favors Indian market rather than the Chinese Market. Also, with the due mounting labour cost and communication issues, India is tightly giving competetion to China,” said Elecbits’ Co-founder and CEO, Saurav Kumar Singh.

Summary

Latest technologies are getting adopted faster worldwide, including India. However, the Indian market is unique with respect to application areas as well as cost scenario. In turn, this will result in the increment of demand for new product development to cater to specific needs of Indian markets across application areas, including telecom, automotive, medical and industrial products.

Key trends like mobility, cloud and analytics will transform the electronics design space for new-age applications. Industrial and automotive microcontrollers, wireless infrastructure segments, consumer digital TVs, handheld devices and compute/storage infrastructure are some of the emerging application areas. Moreover, special design services will be required for smart energy management, medical telemetry applications and high-end application processor development. All these emerging trends in electronics design services indicate collaboration between manufacturing and design industries, so that Design in India can lead to Make in India.

LEAVE A REPLY