electronica India and productronica India have seen unbeaten success since its debut: Bhupinder Singh

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Over 400 exhibitors representing 650 companies are participating from 16 countries making it the biggest edition ever.

Messe München India is India’s leading exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world, through a portfolio of exhibitions, conferences and seminars.

Electronics trade shows have seen numerous ebb and tide in its journey. The people and the organising companies became part of history in the last decade. Current electronics trade shows in India are way behind electronica India & productronica India. It is a challenge to execute the show successfully and maintain a continual growth. Bhupinder Singh has done both.

His name itself spells performance and guarantees success. As per reports, it has the largest participation of exhibitors from around the world and would showcase the latest technology.

Bhupinder Singh, CEO, Messe München India, in an interview with ELE Times, discusses what new technology and events he has planned for the show visitors and brimmed with confidence for the success of the show. An excerpts from the interview.        

ELE Times: What are the highlights of electronica India and productronica India 2016 being held in Bangalore? What is the level of participation in this show?

Bhupinder Singh: electronica India and productronica India have seen unbeaten success since its debut. This year, over 400 exhibitors representing 650 companies are participating from 16 countries making it the biggest edition ever. The trade fairs are expected to be visited by 25,000 visitors to witness the latest technology in the Electronic System Design and Manufacturing segment. The trade fairs will feature 6 country pavilions from Germany, UK, China, Singapore, Taiwan and Hong Kong. As in the previous editions, IPC India pavilion will be co-located with the trade fairs besides the SME pavilion, which is organized by the Consortium of Electronics Industries of Karnataka (CLIK). Electronic Industries Association of India (ELCINA) will also be delivering various knowledge sharing programs for the stakeholders.

The trade fairs have received a phenomenal response to an extent that additional halls had to be added to accommodate overwhelming response from the industry making it over 25% bigger as compared to the previous edition. This response to the trade fairs underlines the enthusiasm of the industry and also reflects the trust and respect it commands from key industry players across the globe.

It also works as a motivation to deliver and exceed our exhibitors’ and visitors’ expectations. We have been aggressively customizing our visitor acquisition programs to ensure high quality turnout at our trade fairs.

ELE Times: What new features are added to this year show? What is its importance? Please discuss each one separately.

Bhupinder Singh: The Government of India launched the ‘Make in India’ program to encourage manufacturing in India, which not only invites multinational companies but also encourages domestic players to increase their manufacturing capacities. This initiative by the government has created a positive sentiment in the market. This has also led to start-up companies looking at investment opportunities to attain economies of scale. The policy initiatives including 100% FDI in many key sectors, Smart Cities, Digital India among others will eventually trigger the demand of electronics in the country. Besides this, various Indian states have also come up with their own policies to attract ESDM investments to their states.

For the first time, various Indian states including Rajasthan, Chhattisgarh, Haryana, Jharkhand, Odisha, Madhya Pradesh etc. will be a part of the CEO Forum which will have ‘Invest in India’ as the main agenda of discussion. This initiative is being undertaken by ELCINA and Messe München India which will be organized concurrent to the trade fairs.India’s biggest investor summit in the Electronic System Design & Manufacturing segment. These Indian states will present investment opportunities in the ESDM segment to the domestic as well as global manufacturing firms. Over 400 top CEOs will be attending ‘Invest India’ and engage with the representatives of these states at a single largest platform to choose the best investment destination for their company.

India’s electronics market is expected to reach USD 400 billion by 2020. As per ELCINA’s research, PCB industry, being the backbone of almost all electronics product, is expected to reach USD 6 billion by 2020. Messe München India and Electronic Industries Association of India (ELCINA) will be jointly introducing ‘India PCB Tech’ to promote the PCB industry. This initiative will provide a platform for the PCB suppliers to showcase their latest technologies and bring the entire PCB industry eco-system and related supply chain together in the ‘India PCB Tech’ pavilion.

ELE Times: Please share more information about the buyer-seller program at the trade fairs and how it proves to be a perfect meeting ground for the technology suppliers and the electronic manufacturing firms.

Bhupinder Singh: We have been inviting India’s leading electronic manufacturing firms from various segments viz. automotive, LED lighting, consumer electronics, industrial electronics, EMS etc. to fulfil their requirement of electronic components, materials, manufacturing equipment etc. at the twin trade fairs. In the previous editions, companies like Airbus Defence & Space, Honda Cars, Magneti Marelli Powertrain, NTL Electronics, Secure Meters, Havells India, Minda Sai, Philips India, Panasonic Automotive, Moser Baer, Dixon Technologies, Kaynes Technologies, Sahasra Electronics, Allnyx Technologies to name a few, participated and engaged with the exhibitors on one-on-one basis. The buyer seller forum was highly appreciated by industry as the buyers could shortlist the suppliers based on their requirement and save their valuable time. On the other hand, the exhibitors were able to meet the biggest buyers of electronics in these 3 days, which otherwise is highly challenging.

In the previous edition, over 450 crore worth of business was negotiated during the 400+ buyer seller meetings and we expect it to grow it to over 1,000 meetings this year.

ELE Times: Please discuss how many conferences are being done during the show. Also please let us know the subject matter of the conference and its relevance.

Bhupinder Singh: The first day of the trade fairs will commence with multiple conferences focused on specific topics. International and domestic attendees will get to know about investment opportunities offered by various states at the ‘CEO Forum – Invest India’, which will be jointly organized by ELCINA and Messe München India.

Centre for Embedded Intelligence (CFEI) will be organising ‘EmbedAsia 2016’ – an international conference on embedded systems on the same day. The embedded professionals will get to know about various aspects of design and development platforms in the automotive and avionics industry.  Consortium of Electronics Industries of Karnataka (CLIK) and India Electronics and Semiconductor Association (IESA) will be organizing conference on Internet of Things (IoT) focusing on M2B communications, Machine Learning and Data Insights.

On the second day, ELCINA and Messe München India will be organizing an international conference on ‘PCB manufacturing and assembly’ focusing on electronics manufacturing sector.

IPC India will conduct a technical conference and development workshops for the PCB industry covering various technical topics co-located with the trade fairs. IPC India will also conduct ‘IPC Hand Soldering Competition’, which aims at motivating the shop floor technicians and inspectors by providing them an opportunity to display their skills in hand soldering and to identify and encourage the best talents in the Indian electronic industry.

ELE Times: What would you like to convey to the industry stakeholders and the industry at large?

Bhupinder Singh: International exhibitors from countries such as Japan, Taiwan, China, Germany, UK among many others will display latest technologies and share know-how with the attendees, making electronica India and productronica India, an apt platform to showcase expertise and find right global partners. With the support of the trade associations and a gamut of industry partners, the trade fairs are always adapted to the market’s needs. Experts, executives and researchers from leading companies and scientific research institutions will be a part of the trade fairs. The experience, knowledge and expertise would not be available in this format anywhere else.

Being co-located with LASER World of PHOTONICS INDIA, the trade fairs will create synergies and added value for the visitors. This will give them an opportunity to gain insights into the latest technologies and applications in all electronics sectors as well as the photonics industry.

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