Arrow’s new Legos and paper planes Superbowl commercial

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Arrow is amazing

Arrow’s new Superbowl Commercial is going to capture the imaginations of a lot of people. It features a Lego bot that makes and launches a perfectly made paper plane. The Lego paper plane launcher was built by the Brazillian lego maker, Arthur Sacek, who’s one of the best Lego builders in the world.

Arrow, ranked No. 131 in Fortune 500’s list of top U.S. firms by revenue, has never had a Super Bowl TV commercial. But the company, which sells and distributes small electronic parts used to help airplanes fly and spaceships take off, has been investing in recognition, be it ads or new ventures, like partnering with local incubator Innovation Pavilion to help startups.

“Arrow is one of the biggest companies you’ve never heard of,” said Hugo Meyer, Arrow’s global brand director who worked directly with Elevation on the video project. “We’re working to change that.”

Arrow’s first Super Bowl commercial comes after nearly three years of TV ads during major sports events, starting with the NCAA Final Four games in 2013 and more recently, “Sunday Night Football” and “Monday Night Football.”

“We find that those events, those sporting events, the audience is made up of a lot of key decision-makers over many of our customer sets,” Arrow’s vice president of global communication, John Hourigan, said. “We find it very useful to get our message across to an audience that is representative across customers, suppliers, current employees and potential employees.”

“We wanted to do something that gets people’s attention without being too literal,” Meyer said. “We could have shown planes and different things, but this was just a really fun way of expressing one of our focuses.”

“We wanted to do something that gets people’s attention without being too literal,” Meyer said. “We could have shown planes and different things, but this was just a really fun way of expressing one of our focuses.”

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